Now, she/he is adamant about developing the same gaming idea and has started the process. What will you do? As you have not secured your idea, you are left with nothing in your hand. Even after being the actual owner of the idea, you cannot claim it.
This imaginative incident has been a reality for various creators and artists from the entertainment industry. It often results in a series of allegations and accusations, and often ends up harming the original creators. All these ideas from the entertainment industry along with the gaming industry come under the blanket of Intellectual property. Intellectual property is an asset in general and hence, it can give rise to a lot of creators and artists.
Let it be the song you keep humming in the early morning, a movie that has made you bawl your eyes out due to its gut-wrenching story or an online game that has kept you hooked all night. These are all the fermentation of human intellect that has shaped their destiny to rise in fame and fortune. Considering these creators or artists need to protect their ideas while growing their endeavors.
How are the Entertainment and Gaming Industries at Risk?
In the ongoing quinquennial, both the gaming as well as the entertainment industries have been increasing exponentially due to a range of factors. The technical advancements, the rise of OTT platforms, exposure to numerous social media, and the rising interest of the people, especially the younger generation, have elevated the continuing trend.
Especially, the growth in people’s enthusiasm for the gaming industry and their preference for OTT platforms have not just expanded these sectors but also made them vulnerable to serious threats as mentioned below-
- Piracy – it is the illegal downloading and distribution of games, music videos, movies, and series without the permission of the original creators. It is followed by the cracking DRM (Digital Rights Management) to disseminate them and further circulate them over the internet. It results in a loss of revenue and harms the artists, creators, and developers, financially and mentally.
- Cloning and duplication – cloning is the imitation of popular games that earns the imitators profit by the popularity established by the original developer. On the other hand, duplication is the opting for the printing of the movies to distribute them digitally. These things affect the rightful creators and degrade the reputation of the developers and creators.
- Design theft – it is the unauthorized use of significant designs that build a brand reputation like graphic characters, movie covers, unique characters, costume designs, set designs, gaming covers, and logos.
- Infringements – can be of various kinds like copyright infringements, patent infringements, or trademarks like gaming codes, narratives, lyrics, compositions taglines, music, slogans, and gaming mechanisms.
Protective Measures to Safeguard Artist Rights
Protective strategies and steps are imperative for both the Game development and entertainment sector’s expansion. One of the major steps can be integration with IPRs (Intellectual Property Rights). IPRs are exclusive rights that award the creators with ownership rights. These rights act as a legal layer for the protection of intellectual assets in any field including gaming and entertainment.
IPRs diverged into various branches, prominently patents, copyrights, trademarks, and trade secrets. All these twigs of IPRs provide various functions for idea security and Creative control. They offer the creators, developers, and artists ownership rights. They bestow several features like content licensing, music royalties, distribution rights, and licensing agreements. All these functions provide brand protection and maintain brand integration.
However, it is not easy to gain an IPR as the process itself needs some legal requirements and document verification. There comes MyIPR as your savior to protect and safeguard your business endeavors and successive innovations.
MyIPR is designed to mitigate the issues of plagiarism, theft, and misuse of creative ideas. It is a user-friendly application that provides a smooth certification process. This certificate acts as primary evidence that can facilitate the IPR and can be used in case of any feuds or allegations. Blockchain technology offers a robust solution by securely collecting and timestamping evidence of IP creation, making MyIPR a secure platform for creators and businesses to commence their creative ventures in a safe environment. Besides, MyIPR has been molded with an advanced algorithm that can detect the similarities among the different ideas; it can further shrink the chances of the coincidence of double discoveries or processing similar ideas.
Conclusion
All the unique ideas from every industry comprising entertainment and gaming industries, hold extreme value for the creators and developers. The confluence with the extremely digitalized interface has fueled the ongoing trends and given due credit to the creators and the developers. While addressing the positive aspects, it is also vital to explore the negative impacts of this confluence. Further, adversities like counterfeiting, online piracy, duplication, cloning, and infringements can be tackled by synthetization with IPRs. MyIPR walks on the same route as that of IPRs and aims to free users from the shackles of infringements.
For more information and queries, please visit MyIPR, a user-friendly application that will streamline your creation and will make sure to comply with the security of the content and creation.
